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Powered by a burgeoning middle class that’s expected to grow to 89 million households by 2025 with rising per capita incomes, India will be one of the largest consumer markets by the mid-21st century.

These lessons I outline below are, I think, extremely pertinent to the world’s collective need right now as most of the world has been under some sort of stay-at-home order due to COVID-19, and now a lot of cities and countries are beginning a phased re-opening plan.

We’ve all heard the saying “You can’t please everyone”. The same is true in business.